Standing on the top of that podium is the ultimate result in any sport.
Cliches like: "It takes hard work, perseverance, and sacrifice to win."
scream at you from magazine and book covers, posters and TV commercials.
Although true to a degree, those words never fully addressed that at its
fundamentals winning isn't the norm - timeless wisdom by the famous
swimming psychologist Dr. Keith Bell. 

> Win­ning isn't nor­mal. That doesn't mean there's any­thing wrong with win­ning.
It just isn't the norm. It is highly unusual. Every race only has one win­ner. No
mat­ter how many peo­ple are entered (not to men­tion all those who tried and
failed to make the cuts), only one per­son (or one relay) wins each event.
Win­ning is unusual. And as such, it requires unusual action. In order to win, you
must do extra­or­di­nary things. You can't just be one of the crowd. The crowd
doesn't win. You have to be will­ing to stand out and act differently. Your
actions need to reflect unusual val­ues and pri­or­i­ties. You have to value
suc­cess more than oth­ers do. You have to want it more. (Now take note! Want­ing
it more is a deci­sion you make and act upon -- not some inher­ent qual­ity or
burn­ing inner drive or inspi­ra­tion!) And you have to make that value a
priority. You can't train like every­one else. You have to train more and train
better. You can't talk
like every­one else. You can't think like every­one else. You can't be too will­ing
to join the crowd, to do what is expected, to act in a socially accepted man­ner, to
do what's "in." You need to be will­ing to stand out in the crowd and con­sis­tently
take excep­tional action. If you want to win, you need to accept the risks and
per­haps the lone­li­ness… because _win­ning isn't normal!"_